In an effort to better understand search engine users, search giant Google Tuesday announced improvements to its search-term association technology, improvements that go beyond the traditional matching of key words with words found at websites.
The new technology allows Google to identify associations related to search queries and better understand what search phrases or words mean.
“We’re deploying a new technology that can better understand associations and concepts related to your search,” wrote Ori Allon, head of Google’s search quality team, in a blog post, according to Agence France Press. “We are now able to target more queries, more languages, and make our suggestions more relevant to what you actually need to know.”
Google said it unveiled semantic search functions in 37 languages.