Note: I had to use Firefox browser; IE didn’t work.
Google on Thursday rolled out improvements to its ad network and will add DoubleClick tracking across its sites. Google also made it easy to opt out of its double dose of cookies with one click. The larger question is whether users will choose to go cookie free.
Among the key ad network changes as detailed on Google’s blog:
- Advertisers will control the number of times a user sees ads;
- Advertisers have more reporting on frequency changes–who saw an ad and how many times they saw it;
- Conversion data to see if people clicked through to a site.
Related articles via Google News:
Google to Update Content Network as Part of DoubleClick Integration
Google Announces New Content Network Features
Google gives advertisers finer controls, better ad accountability
Google Tips DoubleClick Integration Plans
Google doubles its cookie tracking: Will you opt out?